DIGITAL MARKETING STRATEGY
Executive Education Online Program | Nestor School of Management
Learn How Marketing is Done Today in Our Digital World
Marketing budgets have more and more been redistributed from classical media—such as print, radio, and TV—to online media. This course is designed for marketers who want to get a strategic overview of digital marketing.
It starts with the foundations of marketing in general and digital marketing strategy specifically, especially with the digital marketing strategy process.
The focus of this course is on digital marketing instruments and channels. You will deal with twelve digital marketing instruments:
Affiliate Marketing, Content Marketing, Digital Storytelling, Display Advertising, E- and Social CRM, Landing Pages, Newsletter Marketing, Online Public Relations, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, and Viral Video Marketing.
Course Facts in a Nutshell
* The course length can flexibly be extended to up to 16 weeks.
Online or Mobile