DIGITAL MARKETING STRATEGY

Executive Education Online Program | Nestor School of Management
digital-marketing-strategy-course-executive-education

Learn How Marketing is Done Today in Our Digital World

Marketing budgets have more and more been redistributed from classical media—such as print, radio, and TV—to online media. This course is designed for marketers who want to get a strategic overview of digital marketing.

It starts with the foundations of marketing in general and digital marketing strategy specifically, especially with the digital marketing strategy process.

The focus of this course is on digital marketing instruments and channels. You will deal with twelve digital marketing instruments:

Affiliate Marketing, Content Marketing, Digital Storytelling, Display Advertising, E- and Social CRM, Landing Pages, Newsletter Marketing, Online Public Relations, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, and Viral Video Marketing.

Application deadline:

Dec 28th, 2018

Course start:

Jan 1st , 2019

Course Facts in a Nutshell

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Course Length

Weeks*

 

* The course length can flexibly be extended to up to 16 weeks.

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Course Format

%

Online or Mobile

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Weekly Effort

Hours

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Completion Rate

%

US$

Excellent Faculty

top-business-schools

Your course instructors also taught and researched at these highly regarded universities:

 

ESCP Europe

Maastricht University

Loughborough University

Course Overview

Course Structure

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Modules

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Learning Units

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Video Lectures

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Enrichment Activities

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Quizzes

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Individual Assignments

Course Syllabus

Your Certificate of Completion

digital-marketing-certificate

Certificate of Business Administration (CBA)
in Digital Marketing Strategy

digital and printed version

Graded Report Card

optional and free of charge

ISCED Level 4
EFQ Level 5
CEU/CEC: 3

Application deadline:

Dec 28th, 2018

Course start:

Jan 1st , 2019

application

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